The Lorax is a children's book written by Dr. Seuss and first published in 1971. It chronicles the plight of the environment and the Lorax, who speaks for the trees against the Once-ler. As in most Dr. Seuss works, most of the creatures mentioned are original to the book.
The book is commonly recognized as a fable concerning the danger corporate greed poses to nature, using the literary element of personification to give life to industry as the Once-ler and the environment as The Lorax.
The Lorax was Dr. Seuss' personal favorite of his books. He was able to create a story addressing economic and environmental issues without it being dull. "The Lorax," he once explained, "came out of me being angry. In The Lorax I was out to attack what I think are evil things and let the chips fall where they might. (Hardcover)